For all the beginners out there, who have just started Blogging, or Digital Marketing, Auditing a website is not a piece of cake. In fact, nothing is accessible, no matter whichever filed or background you are from. It requires an immense amount of time and dedication to get the desired results.
With Google updating its algorithm now and then, even professionals are left disoriented and concerned at times. Well, to make sure you are prepared to audit your site and make things worth it, you need some best SEO Audit Tools.
There are tons of applications, software, tools in the market which have benefitted SEO auditors in multiple ways.
Well, to make things easier for you since you too are just starting out, we have created a list of best SEO Audit tools for beginners. After consulting some of the best auditors and marketers and also reviewing each tool. We have created the list, and you can select anyone below according to your needs.
Let us get started!!
10 Best SEO Audit Tools for Beginners
These tools have been an essential asset for me as well when I first started out. I haven’t been using all of them currently, but some of them have been a constant help while writing this piece of content as well.
In this blog, we will be talking about 10 Best SEO Audit tools and how they can be of good use to all the beginners out there.
1. Ahrefs- Best Overall
Ahrefs is an excellent tool for Site Audit, backlinks, SEO analysis, keyword research, etc. It is not a free tool, and you may have to spend a small amount of money to access all the features.
There is no doubt when it comes to selecting the best among the 100’s of options available. Well, for me, it was a natural choice since multiple Blogger friends did recommend me to go for one of the most user-friendly tools.
If you are a beginner, it may not be an easy task to follow the different sections of this site. But you can learn every part of it as I did. There are tons of YouTube videos by Ahrefs itself, where they have explained every little detail you need to know about their tool and how to use it.
It costs around $7 for seven days trial period, after which you can either opt for the Lite package for $99/month or Standard Package for $179/month. Some of the tools that you get with Ahrefs are:
1. Keyword Analysis
You can type in some specific keywords in the search box and get the analysis for millions of related keywords, their ranking, search volume, CPC, etc.
2. Organic Search Report
Copy and paste your competitor’s Site address in the search box and get a complete analysis of the site’s traffic, organic keywords, backlinks, and a lot more.
3. Content Explorer
Put any keyword in the box, and you can see the content that has been ranking, backlinks, and organic search traffic.
4. Rank Tracker
Ahrefs can track your desktop and mobile keywords rankings and provide a ranking history for further research.
It is pretty much what you would look for in a tool, especially when you are starting up. Make sure you check out the features and select accordingly.
Woorank is an exceptionally useful and one of the highest-ranking sites for SEO Audit. It works as an instant SEO checker and SEO Audit tool for all users. Not only is it simple to use but also user-friendly for all those who are just starting their digital journey.
A unique aspect of this tool is that it not only provides a report of all the elements of your site. But also some valuable solutions to improve and fix any errors. Some of the essential features delivered by this site to its users as follows:
1. Keyword Tools: Check your keywords and make a planned strategy to improve ranking.
2. WooRank Projects: Get a proper analysis of your site along with a detailed report of your competitor’s website and compare them. You can also download reports as Slides and PDF files.
3. Site Crawl: With the help of this feature, you can check out the errors on your site and fix it to rank better on Google.
4. SEO Monitoring: Every activity in regards to your SEO on the site can be monitored. You can track your site’s health and uptime.
5. Sales Tools: Woorank has specially added this particular feature for all Sales teams for every company. You can quickly identify and qualify leads and create sales pitches based on real website data.
All this is made available to you with a small price to be paid. So, for starters, you are getting a 14-days free trial. Later on, you will have to pay some amount, as you can see in the image below. Moreover, if you are looking for a yearly license, you will get 34% off from the monthly bill, which is a great offer.
3. Google Analytics
If you trust Google more than anything, then you have good news. Google itself has tons of SEO tools, among which we have Google Analytics. It is one of the best SEO Audit Tool and also very popular among professionals as well as beginners.
Well, the best part about this tool is that it is free of cost and won’t cost you a penny. When I first started out, I did use Google Analytics for my site for quite some time and still do so for general purposes.
Admittedly, it does not have a lot to offer but can be used only for a specific purpose i.e., giving you an in-depth analysis of visitors on your site. It provides valuable insights that can help you to shape the success strategy of your business.
Some of the best aspects of Google Analytics are:
1. Free of cost
2. Collects data of your site automatically
3. Create customizations reports
4. Easy to determine the right social platform to target
5. Integrate with multiple other platforms
These are the only few of the many features that make it a fantastic SEO Audit for everyone who is starting over. In fact, you can say one of the best SEO Audit tools for free available among so many in the market.
Among the free SEO Audit tools, one of the most popular among the newbies is Ubersuggest. I have used it more than I could of and still do so on multiple occasions. Not only can you get reports on your site and look for better keywords, but it also has everything that you will find in most of the premium tools.
Simply type in the keyword, or the site link you want to analyze and press on search. All the data on that site or the keyword will be on your screen.
After an essential upgrade by the CEO of Ubersuggest, you will only be getting a free trial of this tool for seven days. It has been open since its launch, but currently, you will have to pay a small amount to keep tracking the stats.
Well, if I have to select, I would be willing to purchase the license since it is very cheap and affordable for everyone. Plus, everything is available from Keyword analysis to SEO Audit. Not only this, you create new projects based on the site you want to Audit and keep track of all the issues on it.
Moving forward, Ubersuggest also provides you with an insight into the backlinks associated with the sites you have put up or based on the content and keyword ideas.
Furthermore, all the information and data are correct and reviewed to make sure you can take the necessary action to grow your site.
5. SEMRush SEO Toolkit
SEMRush gives a beautiful dashboard to all its users, where you can easily manage all the essential aspects of the SEO services. You can view detailed keyword analysis for your competitor’s site and also for better insights on your website.
Also, you can easily compare your site with other similar sites to see where you stand and also what needs to be improved to grow.
Next up, you will get tons and tons of keyword ideas, and all you need to do is out in a keyword in the search box and press Enter. Or you can also paste the URL or the domain name and get proper reports on the site’s link.
Some of the essential features of this SEO tool are:
1. Technical SEO Audit
2. Positions Tracking
3. Backlinks Audit and Analysis
4. Competitive Site Insights
5. A detailed report on Keyword research
This tool is used to improve the PPC results, helps to create an excellent social media strategy, content, and keyword idea for better content, and provides market analysis and competitors strategies overview.
Also, this tool isn’t free, as well. Similar to Ahrefs, you will have to pay the right amount of money to work on this tool. Well, to try out as a beginner, you can choose the free trial version and decide for yourself if it is the right match for your needs.
SEOQuake is a free Chrome plugin for your browser that provides you with all the organic research data with just a single click. Apart from this, it also provides some other useful SEO tools such as SEO Audit, Keyword Density report, Internal/External Link analysis, and even social metrics.
As of now, SEOQuake is compatible with Mozilla Firefox, Google Chrome, and Opera. You can simply go to Google Store or visit their official site and get it for free on your browser.
If you are not willing to use any paid tool for site Audit, you can simply go for this tool. Some of the features that you can get are as follows:
1. Compare URLs and domains of your competitors
2. Set specific parameters for the search query
3. Analysis of SERPs and get a report on a CSV format
4. Get your hands on the report for the internal and external links
5. Run a complete SEO audit of a webpage, including a check for mobile compatibility
Apart from these, you can even look over the keyword density and check the social statistics of your social media accounts. It is an excellent tool with a complete focus on providing proper Audit of the site.
I would recommend starting your journey with this tool. Once you learn more about SEO and Keyword analysis, you can move on to the paid ones mentioned in the list.
7. Moz Pro
Moz Pro is a part of the Moz SEO tool kit. It provides all the necessary tools to help you rank the highest on Google SERPs and other sites as well.
The official site of Moz provides you with the three most powerful SEO tools kit each the best in their category. For the all-in-one SEO tool, Moz pro is to go for, for local data management, Moz Local, and lastly, for rank tracking, we have STAT.
Some of the most essential and critical tools that help your site provide visibility and increase the ability to grow are as we speak. Firstly, there is a keyword explorer, where you can search for tons of suitable keywords and create better content.
Next up, we have the rank tracking tool where you can easily track your site’s ranking as well as for the competitors. Furthermore, you can also optimize your page using on-page optimization and find suitable links to increase site authority.
Lastly, Moz Pro has an excellent tool for SEO Audit of your site. The crawler feature digs every corner of the site to provide you with proper analysis and insights. You can then quickly fix any issue or error and grow.
So, you already know Moz Pro is not a free SEO Audit Tool. You can quickly get a Moz Pro free trial for 30 days with all its features, but you may have to purchase the license once the trial period is over. So, if everything works out well, there isn’t any harm in paying a few bucks every month.
8. Yoast SEO Plugin
Have you started your blogging journey on WordPress? Well, if you are looking for the best plugin or tool for SEO, Yoast SEO plugin is the best.
Simply install it on your site and activate it. Once you get used to this and understand how it works, you can also get the premium subscription of the Yoast SEO plugin. The key feature of this tool is that it provides the users to set a proper and SEO rich title, meta description, and slug words.
You will be thrilled to find out how easy it is to use. All you would have to do is follow the instructions for proper SEO rich content. If you plan on taking a premium license, you can get Internal linking suggestions, optimize for related keywords, a preview of your page in social media, and tons of other aspects.
Furthermore, it is totally ad-free, and with the help of the Sitemap feature, you can update your sitemap automatically. If you wish to learn more before moving on to installing it on your WordPress, they have a fantastic collection of tutorials to help your way through this SEO tool.
9. Screaming Frog SEO Spider
The SEO Spider tool by the Screaming frog is named to be the industry’s leading website crawler tool for Windows, macOS, and Ubuntu. It is a website crawler tool that helps you to crawl websites, provide detailed reports of the SEO audit done on the site.
For starters, you will get 500 URLs to crawl for free as a limit. It sounds quite enough since you will not need a lot more than this for the moment. You can try every component of the tool, get familiar with it, and then move on to buy the upgraded subscription.
What can you do with this SEO Audit tool?
1. Crawl a website quickly and find broken links on it.
2. Integrate with Google Analytics, Search Console, and PageSpeed Insights APIs.
3. Analyse Page Titles & Meta Data
4. Search for plagiarized content and edit it.
5. Generate XML Sitemaps automatically
The premium version consists of tons of more features that you will find on the free version. You will have to pay around £149.00 Per Year. You may or may not take up the paid version, and it is up to you.
10. Google Search Console
For all the beginners looking for more freebies. Well, the list could not have been completed without mentioning Google Search Console.
Since you already know that this particular tool is from Google officially, so every information is correct and legit. In general, the Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site outshine in Google Search results.
You can easily verify from all your Blogger friends or those who are excellent in SEO about Search console. It has been useful for everyone, no matter even if you have a paid tool. Just to clarify the data and cross-check, Google Search console is used from time-to-time.
Among the many features, some of them that can help you grow your site, we have optimized your content with search analytics, fix your site from errors, out better content to rank, etc.
Best Alternative to Yoast SEO WordPress Plugin
Since there have been tons of new bloggers looking for better alternatives to Yoast SEO WordPress Plugin, I thought why not pick one out for you.
Rank Math is an SEO WordPress Plugin known to be the best among 100’s of options available on the web. All your major SEO tools are available on this plugin and have proved to be much more stable than the Yoast SEO plugin many users have been using for their site.
It is popularly known as the “swiss army knife of SEO”. The best part about this tool is that is it completely free and anyone can benefit from this. Yoast has a premium license that provides you with all the SEO features whereas Rank Math has everything for free.
Another important aspect, while Yoast SEO gives you only one Focus keyword for your content in the free license, Rank Math has about five keywords for every piece of content you create on your site.
Here are some of the features that help it stand out from the crowd:
- Optimize Unlimited keywords
- Integration with Google Search Console
- Track your keywords ranking
- Integration with LSI Keyword Tool
- Deep Content Analysis Tests
Apart from all of this, Rank Math is a complete game-changer. All you need to do is complete the set-up on your site and it will auto-configure all the steps that you will need to grow your site.
Conclusion- Best SEO Audit Tools
There aren’t any specific tools that I have always loved using. All of the above has been a gem in the blogging world for all the SEO experts. Not only have they been the beginner’s choice but also loved by professionals as well till now.
You may find loads of other sites as well similar to the ones mentioned above. If you find anything worth mentioning and useful, you can let us know in the comment section below. But, overall, I would go for Ahrefs.
In fact, since you are a beginner, there is something that you can make good use of. You will come across multiple sites that provide a subscription to these SEO Audit tools at a little cost. You can simply search for group-buy sites, and there you go.